{"product_id":"nature-and-origins-of-mass-opinion-1","title":"Nature and Origins of Mass Opinion","description":"\u003ch1\u003eNature and Origins of Mass Opinion\u003c\/h1\u003eZaller John R,John R Zaller\u003cbr\u003ePublisher: Cambridge University Press\u003cbr\u003eAugust 28 1992\u003cbr\u003eEAN: 9780521407861\u003cbr\u003eISBN: 0521407869\u003cbr\u003e\u003ci\u003eItems marked as \u003cb\u003eWAREHOUSE\u003c\/b\u003e may take additional time to be delivered to your address or picked up in the store.\u003c\/i\u003e\u003cbr\u003eSynopsis: In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.\u003cbr\u003e","brand":"27th Letter Books","offers":[{"title":"Default Title","offer_id":67390839488557,"sku":"WHS-b014e68b69984ae09fad09b42df0117d","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/3588\/0749\/files\/original_a2f97786-45c3-464f-8e4c-3824ad54b418.jpg?v=1787348071","url":"https:\/\/27thletterbooks.com\/products\/nature-and-origins-of-mass-opinion-1","provider":"27th Letter Books","version":"1.0","type":"link"}