{"product_id":"i-want-my-mtv-the-uncensored-story-of-the-music-video-revolution","title":"I Want My MTV: The Uncensored Story of the Music Video Revolution","description":"\u003ch1\u003eI Want My MTV: The Uncensored Story of the Music Video Revolution\u003c\/h1\u003eCraig Marks, Rob Tannenbaum\u003cbr\u003ePublisher: Dutton Books\u003cbr\u003eOctober 1 2011\u003cbr\u003eEAN: 9780525952305\u003cbr\u003eISBN: 0525952306\u003cbr\u003eSynopsis: You will receive one of the two covers. We cannot guarantee which one. \u003cbr\u003eRemember the first time you saw Michael Jackson dance with zombies in \"Thriller\"? Diamond Dave karate kick with Van Halen in \"Jump\"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's \"Here I Go Again\"? The Beastie Boys spray beer in \"(You Gotta) Fight for Your Right (To Party)\"? Axl Rose step off the bus in \"Welcome to the Jungle\"? \u003cbr\u003eRemember When All You Wanted Was Your MTV? \u003cbr\u003eIt was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. \u003cbr\u003e\"I Want My MTV\" tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with \"The Real World\" in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business. \u003cbr\u003eFeaturing interviews with nearly four hundred artists, directors, VJs, and television and music executives, \"I Want My MTV\" is a testament to the channel that changed popular culture forever.\u003cbr\u003e","brand":"27th Letter Books","offers":[{"title":"Default Title","offer_id":67391064539181,"sku":"20663","price":13.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/3588\/0749\/files\/original_c5fb46b6-076e-49a6-8bdc-b3e948232447.jpg?v=1787351311","url":"https:\/\/27thletterbooks.com\/products\/i-want-my-mtv-the-uncensored-story-of-the-music-video-revolution","provider":"27th Letter Books","version":"1.0","type":"link"}